Growing your impact

Parentkind is teaming up with Asda to raise millions for primary schools through their Asda Rewards app , used by over six million customers

in partnership with

As we head into a new term , PTAs across the country will be kicking off fundraising plans for the year to support their schools with vital funds . But this September , there is a new and simple way for PTAs and schools to access millions of pounds – by signing up to the Cashpot for Schools initiative by Asda .

Asda is making millions of pounds available to primary schools across the UK , and all families have to do is opt in and use the Asda Rewards app when they shop online or in-store . For every customer who chooses your school , Asda will put £ 1 into your school ’ s cashpot and , what ’ s more , Asda will add another £ 50 when your school ’ s first optedin customer spends in-store or on asda . com !

Between 2 nd September and 30 th November 2024 , every time customers shop with Asda using their Rewards app , the supermarket will donate 0.5 % of the value of their shop to their chosen primary school .

Asda is working with Parentkind so that every state primary school in the UK is eligible to receive funds from Cashpot for Schools – schools just have to register their PTA bank details with Parentkind to get involved .

The supermarket has also joined forces with Joe Wicks to support the initiative , and Joe will be featuring in a TV campaign to encourage parents and shoppers to take part . Joe will be working with Asda throughout the campaign and celebrating the schools getting involved .

8 PARENTKIND . ORG AUTUMN / WINTER 2024