Running your PTA

• Taking photos / videos of activities and events

• Designing graphics ( optional , but can have a huge impact )

• Keeping the rest of the PTA up to date with social media activity

What skills are required ?

• Basic understanding of social media

• Organised and able to work quickly

• Clear and friendly communicator

• Basic phone photography / video skills

• Graphic design skills are a plus !

Alongside Chairs , Treasurers and Secretaries , modern day PTAs often have other roles that help to make their committee a success . In this issue , we ’ re taking a look at the role of Social Media Manager

What ’ s the main purpose of the role ?

To communicate quickly and informally with parents using social media . This could be one person ’ s responsibility or shared amongst multiple members of your committee . Social media is the perfect place for spreading the word about fundraising activities , celebrating the incredible work your PTA does and updating parents on last-minute changes to events . It ’ s often the first place people look if they have a question , so it ' s a good idea to keep your profiles up to date with key information and to post regularly .

What are the responsibilities ?

• Setting up and maintaining social media accounts

• Sharing engaging and relevant posts

• Responding to comments and messages

Grab parents ’ attention with images and videos , these types of posts tend to get the best engagement

Tell everyone you ’ re online – put your social media handles on the school website , newsletters , fundraising posters , anywhere parents might see

Photography : istock . com / Simon Apilolla

20 PARENTKIND . ORG AUTUMN / WINTER 2024